The DMOZ Directory is the equivalent to the Holy Grail (almost) when it comes to link juice for Google SEO. For years, DMOZ has been considered the first “port of call” when starting your link building journey in any SEO campaign.
Now the directory, which Google has openly endorsed for its relevance value (Google basically replicates it for its own directory), is primed for purchase.
If rumors raised by Jeremy Shoemaker, author and owner of the famous Shoemoney blog,
are true – DMOZ is on the verge of being bought by the owners of BOTW Directory (Best
of the Web).
According to Jeremy:
“Well I now have official confirmation that BOTW and AOL are in discussions about selling the directory and a deal could be reached fairly soon.”
DMOZ is currently owned by AOL, and is run as highly moderated free directory. Given AOL’s recent efforts to offload divisions that don’t fit with the company’s new direction, the DMOZ sale makes sense. More so when you consider it has no obvious revenue model, other than a sell off.
BOTW is also a well respected directory, which carries significant weight in Google’s ranking algorithm. However, unlike DMOZ, BOTW is a directory that charges about $250 to have your site reviewed. They bypass Google’s “paid link” issue, by asserting that the fee is purely for reviewing your submission, and it offers no guarantee of inclusion in the Best of the Web Directory.
The industry will be watching the DMOZ sale closely for two key reasons.
Firstly, to see whether the change of ownership will alter the value Google places on DMOZ listings. The BOTW team understands the importance of a quality directory project, so I can’t see this changing Google’s view in the short term.
The second reason will be Google’s own Directory. Given that it is essentially a DMOZ duplicate, will the search giant look to moderate its own listings? Again, assuming the guys at BOTW keep DMOZ closely moderated, I can’t see Google changing tact.
Time will tell whether Jeremy’s sources are accurate, but rest assured that the SEO community will be watching this DMOZ deal closely.
Do you think the sale of DMOZ will cause Google to change the weighting and SEO importance of a DMOZ listing? Share your thoughts with the rest of ineedhits blog community…