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Tuesday, November 22, 2005

DIY Tip: Search Engine Friendly Domain Redirects

Posted by @ 12:52 am
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The two main domain redirects used are 301 redirects and 302 redirects but are they both search engine friendly?

Redirection is a technique for moving visitors to a different site when the address has been changed and visitors are familiar with the old address. An example of a redirect – a user goes to example.com and it redirects to newexample.com.

The 301 redirect is the most efficient and search engine friendly method for page redirection. A 301 redirect is easy to implement and should preserve your search engine rankings for that particular page. The 301 is interpreted by search engines as a permanent move.

The 302 redirect on the other hand is a temporary redirect and is not search engine friendly. Search engines will interpret these redirects as a temporary URL ‘park’, and take their time figuring out how to handle the setup.

In 2004 Business.com made the mistake of using a 302 redirect on their site and in turn their site disappeared from Google’s index dropping their page rank from 8 to 0.

If you are not sure what redirect your site is using and would like a detailed report on areas your site is performing well in and areas that need improving then take a look at our Search Readiness Report.



George Gavalas George started his career at ineedhits in 2003 as an SEO specialist and was promoted to SEO Services Team Leader in 2005. He is now responsible for driving ineedhits' product development initiatives and is also in charge of managing ineedhits' Easy Search Advertising pay-per-click service.

View George Gavalas's profile






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