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Monday, February 13, 2006

DIY Tip: AdSense Worth $1 Billion in 2005 – Get Your Share in 2006!

Posted by @ 9:45 pm

Let’s face it, most of us are using the internet to make money, be it directly through e-commerce websites through to generating more leads or greater awareness of your brand or company.

Now all profit orientated businesses are driven by increasing their revenue at the lowest costs. With the internet, your website represents a great way to make additional income outside of your core business. One of the most common ways that website owners are doing this currently is through advertising on their site – nothing new here. But the little text adds that we have all grown so accustomed to seeing, Google AdSense, is actually a great way to create a solid supplementary income for your online business.

That’s assuming you do it right! So many website owners have gone down the track of including Google AdSense on their site to increase their revenue flow, only to find it has paid little if nothing. The following are some tips from MarketingSherpa that will help you turn AdSense into an effective revenue source for your business.

1. Use the Text Ad Option:
Research suggests that the text ads generate a greater response rate than their image based counterparts. Revenue from AdSense is all about response – so text is the obvious choice.

2. Align Ads Close to the Focal Points of Your Page
It’s important to strike a balance when it comes to placement of your Google AdSense. While trying to avoid distracting your audience with the ads, hiding the ads away from site provides no value to you.

3. Avoid the Standard Display Options.
As viewers become accustomed to the standard formats of AdSense, and inevitably their impact diminishes, the challenge is to carefully draw your viewers eye towards the ads. Many have seen significant increases in revenue by just the smallest changes in the appearance of the AdSense.

4. Blend the Ads Into Your Website
Most website owners use borders around the Google AdSense, which sections them off from the core content of the site. By omitting the borders or using border colors that reflect your websites scheme, it helps incorporate the advertising into the overall feel of your web pages. This will improve response rates and actually help maintain the cohesion of your website’s presentation.

5. Match Content to Highest ROI Clicks
Although for most, Google AdSense is only a supplementary income stream and not the main basis for your website, your copy should be aimed at driving home your core business proposition. But bear in mind that Google AdSense is a contextual based advertising system, so to a certain degree the ads will reflect your content. Accordingly, by understanding what clicks are generating the highest returns (remember AdSense is an auction system, so not all clicks are worth the same amount), you can modify your copy to enhance the cross reference to the higher returning clicks. This will help you generate the greatest returns from your AdSense responses.

Now having provided these easy tips to improve the returns of your Google AdSense, remember that it is, in most cases, designed to supplement your core business (excluding sites designed solely for the purpose of generating AdSense revenue). Therefore it should not compromise the efforts you have put into building your website and brand.

Also, there are some basic rules to bear in mind when using Google AdSense. Google will exclude you from the program for the following:

1. Click fraud – Google tracks clicks and if the detect that you are artificially increasing the clickthrough; they will ban you from the program.

2. Offensive Content – It’s a grey area, but generally any x-rated material or hate based content will see you banned from the AdSense program.

3. Website Design – Apparently Google have a basic design requirement for you to be able to publish AdSense, but so far it appears they are quite lenient.

So if you’re looking for an additional revenue stream from your website, AdSense could be the answer. Use these great tips to ensure you are making the most of AdSense.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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