Google has made history on Sunday night by running their first ever major television commercial during the 2010 Superbowl. The ad is a surprising move from Google, who has typically refused to advertise their search product in mainstream media.
The ad titled ‘Parisian Love’, can be seen below:
This is a very interesting move from Google, whose core philosophy has always been to focus on product innovation and performance as means for attracting and retaining their users. This was confirmed just over 6 months ago by Google CEO Eric Schmidt who was commenting on Bing’s television ads,
You don’t just buy it with ads. You earn it, and you earn it customer by customer, search by search , answer by answer. And we believe that today we beat our competitors because we’re so focused on comprehensiveness, speed, freshness and having the depth that people really care about.
Something must have changed in the past 6 months for Google to backflip so quickly and run a million dollar Superbowl ad.
Some analysts are pointing to increased pressure from Bing, while others think it might be a push for their own TV Ads program. Either way, Google’s now made history and it will be interesting to see if they continue with their push into TV advertising.
What did you think of the Ad? Leave your comments below.
Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.