As if you needed more motivation to push ahead with your search engine marketing, a new report by PEW Internet highlights that Search Engines are further entrenching themselves into the daily lives of internet users.

According to the new report, almost 50% of all internet users engage a search engine on a daily basis. That’s right - every day!

Daily search engine usage is rapidly approaching daily email usage as the most popular net based activity. Email still stands out as the most common daily online activity, with approx 60% of net users checking their inbox every day!

The key difference is the growth of each. The Pew Internet Project, which started in 2002, reported a growth in daily email users of 15% up to 2008. Search Engine dailer users over the same period grew a remarkable 69% over the same period to 49%.

For advertisers looking to attract potential customers, the demographics of daily search engine users is encouraging. According to the report:

“Those who are using search engines on an average day are more likely to be socially upscale, with at least some college education and incomes over $50,000 per year. They are more likely to be internet users with at least six years of online experience and to have their homes wired for fast internet connections.”

At this rate, it’s only a matter of time before Search Engine use surpasses Email, and when you consider that there are over 248 million US internet users (as at June 2008) - that’s a phenomenal number of people turning to search everyday!