Cyber Monday? It’s the day after thanksgiving that shoppers go crazy online. For several years now, it has represented the start of the festive sales season with many e-retailers reporting it as their most lucrative day of the year.
The online shopping frenzy is a byproduct of people returning to work after the thanksgiving break and utilizing their company’s internet resources to complete their holiday season shopping online.
While tradition suggests Cyber Monday usually represents the busiest sales day of the season, this year they predict it will be the busiest traffic day but sales will actually peak 1 week later – on the 4th of Dec 2006. This day has now been labeled – “eDay”.
Whether you believe in Cyber Monday or eDay, there is no denying that a sales blitz is just around the corner. As this time of year is make it or break it for many retailers, now is the last chance to prepare for the busy period.
To ensure you make the most of the forthcoming sales rush, you should start the following campaigns to maximize your Cyber Monday / eDay sales:
Quickly build awareness about your product promotions, special offers and discounts by:
1. Emailing customers/prospects on your mailing lists
2. Starting/increasing paid search for instant exposure to potential customers
E.g. Google AdWords and Yahoo! Search Marketing
3. Organizing/Updating product listings on shopping sites
E.g. bizrate, Windowslive Shopping