Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Wednesday, August 1, 2012

Confusion and Panic Caused by Google’s Unnatural Link Warnings

Posted by @ 7:19 am

Google has been issuing warnings for months regarding bad links and has been instructing webmasters to take action to avoid receiving penalties.  However, Google just sent out a new batch of messages saying that the last group of warnings that were issued earlier this month should be ignored.  Confused yet?  Let’s take a look at what is going on here.

In the Spring Google began to issue warnings regarding what they labeled as ‘unnatural’ or ‘artificial’ links.  Many webmasters became very worried after they received these messages, immediately wondering whether their sites would be penalized for bad links that pointed towards them, or whether Google was just letting the sites know that they were aware of these links.  Google’s response was not very clear and basically said that Google had been monitoring such links for a while and was merely attempting to reveal to the web world that such links do not improve rankings for the pages that they point to.

The next development was the Google Penguin Update.  Touted as a package of spam fighting measures, the update served to levy punishment against publishers who had been found to be complicit in various ‘bad linking’ schemes and by decreasing the value of such links so that they no longer had much of a beneficial impact on search results and rankings.

For some webmasters, the rug was quite literally ripped out from beneath their feet.  Link networks that saw tremendous volume quieted down considerably very quickly.  Those who had quietly been going against Google’s guidelines in the name of SEO by using bad linking practices knew that the jig was definitely up.  Google suggested that removing bad links was one way to recover post-Penguin.

The problem was that some people were unable to have the links removed.  Fears of the fabled ‘negative SEO’ monster abounded, and webmasters feared that bad links would make them fall to an unreachable low within Google search results.  However, Google did not confirm these fears and it seems that most webmasters did not experience such issues.

Just recently, Google sent out a fresh crop of link notices that said basically the same thing that the notices sent out in the spring said.  The messages seem pretty clear and unequivocal, and indicate that links should be removed and that if they cannot be removed they encourage the individual to contact Google and file a ‘reconsideration request.’

Google has basically explained that if you receive the message and then see much less traffic from Google, then you need to worry.  But if you receive the message and your traffic from Google remains the same, you can apparently ignore the message.

Something has got to give here.  Google really just needs to practice true transparency and tell us all what is really going on with these notices.  Until then, we are all in the dark.

Providing the latest search engine and online marketing news to readers of the ineedhits blog.

View SearchNews's profile

Discussion (6 - comments)

[...] of webmasters' control. The fact is that the web is about links. Links are …. We …Confusion and Panic Caused by Google's Unnatural Link WarningsSearch Engine Marketing (blog)all 4 news [...]

By Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling – WebProNews | DC2NET Links - August 1, 2012

[...] of links that may or may not be hurting their search engine rankings, and this is a frenzy …Confusion and Panic Caused by Google's Unnatural Link WarningsSearch Engine Marketing (blog)all 4 news [...]

By Links Are The Web’s Building Blocks, And Fear Of Google Has Them Crumbling – WebProNews | Affordable Seo Blog - August 1, 2012

Even if one removes all inbound unnatural links to a penalized website, and submits the website to Google’s reconsideration, it still won’t restore former rankings. It is a purely mathematical matter:

The value of the inbound unnatural links contributed to the relevance score of the page, and determined indirectly its present ranking in Google’s SERPs. When, throughout “Panda”, Panguin” or whatever, this value is either reduced, or becomes 0, or becomes a negative value, removing the inbound links assigns them a 0 value, and the new relevance score is thus lower than before, and corresponds to a poorer ranking (much poorer if the main promotion technique was creating plenty of unnatural links).

However, if the page has already been punished, and the punishment assigned a negative value to those links, there will be a certain increase in the relevance score of the page, after removing the links, and probably also a certain improvement of rankings, but not back to the value prior to the punishment.

The same is true if one removes those links after getting a mere warning.

By Emanuel Hochstädt - August 2, 2012

[...] may remember that Google sent a new set of link warnings out on July 20th, spreading fear among webmasters, blog owners and small business owners. Then [...]

By Google Explains Confusing Unnatural Link Warnings | ineedhits - August 8, 2012

[...] just frustrating. It can be costly, and this new war against link building has certainly caused a number of issues for site owners. Have you been hit? Find out by reading this iNeedHits [...]

By The Best Small Business Marketing News & Blog Posts of the Week — August 7, 2012 – DIYSEO - August 11, 2012

[...] Off Confusion and Panic Caused by Google's Unnatural Link Warnings – Search Engine Marketing … – 08/01/2012 Confusion and Panic Caused by Google's Unnatural Link [...]

By diyseo – nyheter | seo & sem - August 18, 2012

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News (151 of 1797 articles)

It looks like Google may have a new competitor in the advertising market. This competitor is not like Bing or ...