Numerous sightings of new health-related search features on Google indicate that Google is about to release a new search option dubbed “Google Health”. The aim of Google Health appears to be the easier location and clustered presentation of relevant information on health-related topics.
The new Google Health could eventually end up being very similar to the Google Finance portal. The Google Finance portal was only launched in March and combines finance-related information from a number of sources in a fact sheet summary, presenting a departure from pure search results pages in favour of a more editorial-style selection of various aspects of relevant information.
The Google Heath sightings follow the familiar pattern of Google testing new features in limited geographical areas before releasing them to the general public. While a Google spokesperson has confirmed that the company is working on improving health-related search results, no further information was forthcoming.
Apart from providing better quality search results for searchers, the improvements are also expected to indirectly create more advertising revenue for Google if the new search feature proves popular with users.
Some industry commentators expect Google Health to be launched as early as this week, so keep your eyes open!