The count down is on to the official release of Google Search alerts via RSS.

In a month or so, Google will unveil the new RSS alert service for Web Search, which will sit along aside it’s current email alerts.

Web search alerts make it easier for website and business owners to keep track of their listings and references in Google’s web results.

Google currently offers RSS alerts for its News and Blog search services, but is the last of the top 3 search engines to offer feed alerts on its core search results. Microsoft and Yahoo! have offered RSS alerts for quite some time.

For those of you wondering what’s so special about Google Search RSS alerts, it makes tracking your site/business in the search engine much easier.

You’ll get an automate update every time Google indexes new content that references a particular keyword or search term such as your website or business.

For example, I have “ineedhits” set up as a Google alert. So everytime Google’s spiders crawl and index a web page that references us, I get an alert.

It helps me keep up to date on our reputation online, check some of our SEO strategies and generally keep my finger on the pulse. It’s also a great way to keep on top of what your competitors are doing.

If you want to assess the value of alerts, I suggest signing up for some of Google’s email alerts and and you’ll see just how valuable Google Web alerts are…

I’ll be sure to let you know when the Google Search RSS alerts go live.

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