ComScore’s July 2011 report for U.S. search engine rankings shows that even though Google lost 0.4 of a percentage point, the search giant continued to dominate the US internet market with an overwhelming 65.1% market share. Bing stayed flat and in an unexpected move the clear winner of this months report was Yahoo! who climbed to the second spot with a 0.2 points gain with 16.1 % market share.
Although experts say that month-to-month fluctuations in the search engine market share do not mean much and it is the year-to-year data that matters more, this bit of news has surely brought some signs of relief to Yahoo! whose search shares had not moved since April 2011.
As compared to the last report, internet users ran more than 17.1 billion searches in July (a 3 percent increase from June) out of which Google bagged 11.3 billion searches, Yahoo captured 2.8 billion searches and Bing got 2.5 billion searches.
While all is good for Yahoo!, it is well known that Yahoo! search results are powered by Bing. The fact that Yahoo! suddenly managed to dodge Bing and climb up to the 2nd position does give Microsoft some food for thought on whether they should close down the search engine.
However some experts believe that even if the Bing has not seen much improvement in its search market shares since June, the relevance of the search results continues to improve and the fact that Bing powered Yahoo gives Microsoft an alternate way of controlling search market shares, the company has reasons valid enough to not give up on their online dream venture.