Online shopping in Canada is on the rise and showing positive signs of growth, despite still being overshadowed by the U.S. online market.
A survey conducted by J.C Williams Group, shows that Canadians are shopping more frequently on the Internet, with 32 percent of consumers who shopped online in the past six months making at least five purchases and 68 percent making one to four purchases.
Consumers shopping online appear to be more satisfied with their shopping experience rather than when shopping offline, with 87 percent of respondents saying they were pleased with the online experience offered, compared with 76 percent satisfaction with their offline experience.
Emarketer report that according to Statistics Canada, e-commerce generated CAD39.2 billion (US$32.4 billion) in sales in 2005, a 38.4 percent increase from 2004 figures. Also, the number of Canadian retailers that have a website increased from 38 percent in 2004, to 42 percent in 2005.
Online influence on offline shopping is also showing positive signs with over 60 percent of respondents agreeing that they go online to search for categories such as automobiles and auto accessories, appliances, furniture, home and garden and food/groceries, prior to purchasing offline.