The blog search engine IceRocket has been bought by marketing company Think Partnership. The deal is aimed at providing Think Partnership with advertising access to the booming blogosphere.
According to Technorati’s David Sifry, 75,000 new blogs are created every day, meaning that the blogosphere doubles in size every six months – that’s a lot of potential advertising space! At the same time, spam blogging is also on the rise, and specialized blog search engines like IceRocket claim to be better at distinguishing legitimate blog content from spam than conventional search engines like Google, Yahoo! or MSN.
IceRocket’s CEO, Blake Rhodes, stated: “I am thrilled that IceRocket is uniting with Think Partnership, enabling us to connect the huge and growing blogging community to the business opportunities and network provided by Think Partnership, especially Litmus Media’s Valid Click network and PrimaryAds’ affiliate marketing network.”
The acquisition is subject to the completion of due diligence procedures and several other conditions.