Video search engine blinkx, has teamed up with RealNetworks to use its RealPlayer media player online. The deal will see RealPlayer installed with a video search box, powered by Blinkx, enabling users to search around 12 million hours of online video.
This new deal is sure to provide Google owned YouTube with some fierce competition. Blinkx currently manages around 4 million search queries per day and their arrangement with RealPlayer is sure to see this figure rise, with RealPlayer downloaded approximately 1.5 million times a day!
Says Jeff Chasen, vice president of RealPlayer for RealNetworks,
“The new RealPlayer will give people the ability to easily download non-DRM protected videos from thousands of sites, so giving our users access to a best-in-class video search experience is critical. By teaming up with blinkx, we now deliver their powerful video search engine directly to our users.”
The union of blinkx and RealPlayer will provide users with an advanced video search tool, and comes at a time when video is a burgeoning search market.
It comes as no great surprise that blinkx has just launched a contextual ad platform for their online video search! blinkx claim their new program, AdHoc, is “the first contextually relevant video advertising platform” offering advertising that is matched to relevant content. Suranga Chandratillake, founder and CEO, states the advantages of the AdHoc program:
Creative. More options are available for display ads, including pre-, post- and mid-roll placement, as well as dynamically-selected banners, in-video mini-banners and a unique, post-roll catalog view. Advertisements in the program are now running to both the right and bottom of the published video content.
Ad database leverage. Partners can select their own ad database, the blinkx AdHoc platform, or even external ad systems, such as Google’s AdWords.
Open participation. The AdHoc program is an opt-in progam available to all advertisers, media companies and other partners today. By contrast, YouTube, currently the most trafficked online video search engine, restricts its own ad leverage program to professional partners and a small group of highly popular “preferred” partners.
“The AdHoc platform is revolutionary because it was built from the ground up to address rich media, resulting in higher monetization for media companies, more effective marketing for advertisers and, most importantly, a useful, non-disruptive experience for users.”
blinkx are waving the red flag at Google with these bold developments into video search. There is no doubt that Google will fight back – they stand to make a great loss if their investment in YouTube bears no fruit!