Bing seems to have reaped the benefits of Google experiencing a drop in market shares the last few months. In fact, last month Bing actually saw the largest increase in overall search market share, rising to 17.3%. This means that the search engines market shares have increased by 0.4 percent last month.
While the monthly increase may not seem like a very big advantage, Bing’s market share is in a much better place than they were last year. In fact, this time last year Bing only had a market share of 15.4 percent in April of 2012.
Google still manages to hold their position as the head powerhouse when it comes to the search market shares in the United States despite dropping by 0.6% in April. However, Bing is definitely making progress as they have gained nearly 2% from where they were at this time last year.
When comparing Yahoo and Bing’s shares from year to year experts are noticing that they appear to be swapping their marketing shares as opposed to making a dent in Google’s shares. Naturally, this is something that both search engines see as a problem.
Ask’s search engine market shares have not changed since March and AOL’s search market shares have decreased by 0.2%.
In terms of number of searches, there were over 20 billion people searches executed on the Internet in April alone. Google lead the pack with 13.3 billon searches, Bing came in second place with 3.5 billion, Yahoo had 2.4 billion, Ask had 539 million, and AOL falls in last place with 290 million.