Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Thursday, February 17, 2011

Bing Makes Search Results More Personalized and Localized

Posted by @ 7:30 pm
1
  •  

First Google, now its Bing’s turn to try its hand at personalizing its users search result.

Bing has confirmed it will be automatically modifying its search results based on the users’ physical location and personal search history. Bing will now place a particular site in the number one position in the SERP if Bing thinks that the user is looking for something very specific or trying to re-locate a site the user had earlier visited.

Research conducted by Bing concludes that 30% of users keep re-entering their search query until they find the site of their choice, so Bing wants to make use of this search pattern to dish out more relevant and personalized search results without compromising the users privacy.

For example, if I’m looking for a pizza restaurant in my current location, San Francisco, earlier I would have typed in [San Francisco pizza] on Bing.com but now I can simply search for [pizza] and Bing will display results for pizza restaurants in San Francisco.

Here is what Bing’s Aiden Crook and Sanaz Ahari said about the new search feature on the official Bing blog:

The beauty of thinking differently about personalized searching is that it enables us to construct elegant solutions that require a minimal amount of personal information and, frankly, often exhibit better results than a more computationally complex predictive model alone.

Bing is also now using past searches to reshape results. When you see the following notification at the bottom of your search results you will know that the results have been influenced by your previous search history.

There is more information about how Bing’s search history feature works here.

These enhancements are currently only being tested with US users. For those who do not want to disclose their location or search for results in some other geographical locations users have the choice to set their preferences.



Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile






Discussion (1 - comment)

[...] Click Here To Read Original Post on INeedHits.com SEO | SEM News [...]

By Bing Makes Search Results More Personalized and Localized « Miami Beach Web Designer - February 17, 2011




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (407 of 1797 articles)


A recent expose by the New York Times has revealed that JC Penney has been gaming Google’s search results in ...