It’s no secret that Google dominates the search engine market. They have received the vast majority of searches for several years now. However, other competitors are still in the market and trying to chip away at the lead and it seems that Bing might just be succeeding.
Recent statistics released by Hitwise say that Bing may actually be gaining on Google. If you’re a Google fan, don’t worry yet, they still have the vast majority of searches on the Web. However, their lead has fallen over the course of the last year, while Bing has gained some ground.
According to the statistics, Bing has had a 5% gain in search share within the last year, while Google had a 5% loss. Bing’s search share went from 26.79% of searches in May of 2011 to 28.12% of searches in May of 2012. While that may not seem like that big of a difference, it’s actually a pretty big change from one year to the next.
Over the same time period, Yahoo has stayed almost the same. It posted a slight gain over the course of the year going up from 14.5% to 14.95%. However, Yahoo did have a gain from one month to the next of 1%.
What exactly has Bing done to achieve this increase? Their advertising on television and online has been quite significant.
Whether Bing can capitalize on this growth and keep taking market share remains to be seen. Over the course of the next year, the search engine market may continue to shift in Bing’s favor, but it still has a long way to go to catch Google.