Bing has launched a new series of articles called “Search Quality Insights” which will give readers a behind-the-scenes look at the happenings of its search engine.
Bing’s Harry Shum says that while Bing’s quality improvements are often subtle they can be improvements that are the results of years of research, so the Bing team want to share their insights into how and why these changes come about.
As told by Dr Shum:
In the coming weeks and months, you will hear from members of my team on a range of topics, from the complexities of social search and disambiguating spelling errors to whole page relevance and making search more personal. We will also highlight the ideas and projects we have collaborated with colleagues from Microsoft Research and academia to advance the state of the art for our industry. We hope this will not only be useful information for our blog readers, but that they will spark conversations that help us all move the search industry forward.
Does this sound familiar? Of course it does, Google launched its own “Search Quality Highlights” series back in December last year and while Bing might be blamed for “copying” the idea, I don’t really care, as long as we get some insights into how the search engines can help us.
The first cab off the rank for the Bing series is from its Chief Scientist for Core Search, Jan Pedersen, who discusses how Bing is tackling “whole page relevance”. Jan explains how Bing “blends” results from its vertical search engines like Bing Video, Bing News, Bing Maps and Bing Images along with web listings and direct answers through a system called “Answer Ranking”, which is very similar to Google’s Universal Search but without the favoritism criticism that Google endures.
Bing is breaking now ground with the “Search Quality Insights” series, by allowing the general public to see the inner-workings of its search engines – this isn’t something we have seen from Bing before, here’s hoping it’s a trend that continues.