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Monday, July 29, 2013

Bing Launches Autosuggest to Take on Google’s Knowledge Graph

Posted by @ 9:06 am

Just when you thought Bing’s autosuggest feature couldn’t get any better, Bing has just blown it out of the ballpark!

Combining autocomplete with Bing Snapshot Search – a feature very similar to Google’s Knowledge Graph – the new Bing Autosuggest shows near instant information in an area attached to the search box.

On top of this, Bing has also introduced seven new autosuggest categories. The seven new categories to help you complete your search queries cover brands, movies, albums, places, software, sport teams, animal species and more. The new categories arrive on top of the already existing People Autosuggest category, which was introduced in May.

Powered by an underlying technology Microsoft calls Satori, the algorithm allows the search engine to “recognise” and make distinctions between the different meanings derived from a single keyword. Microsoft says that Satori “understands the relationships between millions of people, places and things providing you with a more useful model of the digital and physical world.”

For example, say you were searching for “pitbull”. Bing won’t know whether you are searching for the artist (a person) or the dog (a breed). However, Bing will show you a list of autosuggestions for possible searches and also display thumbnails for both the dog breed and the person. You can then use the autosuggestions to narrow down to a specific search.

So, here’s my challenge for you. Take Bing Autosuggest for a test drive and see how it compares with Google’s Knowledge Graph – I’d be interested to hear your thoughts.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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