Bing has laid down a challenge to searchers who use Google’s search engine – a blind test to see which search engine performs best.
Called “Bing It On”, the test allows searches to compare search results side by side. Bing vs Google style. Microsoft claims that results from the test so far show that people prefer Bing by 2:1 over Google. Do you believe this is true? Feel free to test it yourself at http://www.bingiton.com/ . Just enter a query (or choose a suggested query) and then decide which unbranded search results you prefer or whether the results are a “draw.” The site asks users to compare five sets of search results and then lets you know which search engine won the comparison – Bing or Google.
Mirosoft’s Stefan Weitz has elaborated on the results in a post on SearchEngineLand:
In a study of 1,000 US adults, conducted by a third party research firm, 57 percent of participants preferred Bing results, 30 percent chose Google and 12 percent said it was a draw.
Even when Google wins the perception of Bing improves. However Microsoft is confident that on balance Bing will come out the winner more often than not. “If you strip the brands off and show people the results side-by-side we knew we’d win,” said Weitz.
This isn’t the first time a blind-test of this type has been conducted – a similar approach was taken by Blekko last year with its 3-Engine Monte test which compared Google, Bing and Blekko results. But this test from Bing is perhaps more realistic because searchers these days really only use Google or Bing (Blekko accounts for less than 1% of total searches each month).
Forum users at WebmasterWorld have taken the test and it has produced mixed results, althought it seems that Google is edging out Bing slightly.
If the 2:1 results are indeed true, then Bing would have to be pretty pleased. The results go a long way in the search engine asserting that it has better search quality than Google. The test is a good way to try and make that case to help people “break the Google habit.”
This video explains the challenge in a more detail. In the meantime, take the Bing It On Challenge and let us know how your test turned out.