Contact Us

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.

Wednesday, September 12, 2012

“Bing It On” Challenge Finds Searchers Prefer Bing Over Google

Posted by @ 3:33 pm

Bing has laid down a challenge to searchers who use Google’s search engine – a blind test to see which search engine performs best.

Called “Bing It On”, the test allows searches to compare search results side by side. Bing vs Google style. Microsoft claims that results from the test so far show that people prefer Bing by 2:1 over Google. Do you believe this is true? Feel free to test it yourself at . Just enter a query (or choose a suggested query) and then decide which unbranded search results you prefer or whether the results are a “draw.” The site asks users to compare five sets of search results and then lets you know which search engine won the comparison – Bing or Google.

Mirosoft’s Stefan Weitz has elaborated on the results in a post on SearchEngineLand:

In a study of 1,000 US adults, conducted by a third party research firm, 57 percent of participants preferred Bing results, 30 percent chose Google and 12 percent said it was a draw.

Even when Google wins the perception of Bing improves. However Microsoft is confident that on balance Bing will come out the winner more often than not. “If you strip the brands off and show people the results side-by-side we knew we’d win,” said Weitz.

This isn’t the first time a blind-test of this type has been conducted – a similar approach was taken by Blekko last year with its 3-Engine Monte test which compared Google, Bing and Blekko results. But this test from Bing is perhaps more realistic because searchers these days really only use Google or Bing (Blekko accounts for less than 1% of total searches each month).

Forum users at WebmasterWorld have taken the test and it has produced mixed results, althought it seems that Google is edging out Bing slightly.

If the 2:1 results are indeed true, then Bing would have to be pretty pleased. The results go a long way in the search engine asserting that it has better search quality than Google. The test is a good way to try and make that case to help people “break the Google habit.”

This video explains the challenge in a more detail. In the meantime, take the Bing It On Challenge and let us know how your test turned out.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

Discussion (3 - comments)

I’ll prefer Google then Bing.

By Frank - September 13, 2012

It’s a great move on Bing’s behalf to launch something like this. It will certainly get people talking and thinking. Bing’s a good search engine, it’s just difficult to compete with Google which has been around much longer.

By Nick Stamoulis - September 14, 2012

i honestly think bing and google are the same no matter what u search….

By kaili - October 24, 2012

Add Your Comments


Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter

  • New Posts
  • Popular
  • Comments


More in Search News, Videos (131 of 1836 articles)

If you have been wondering whether it is worth it to sell links in order to make some extra cash, ...