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Sunday, July 5, 2009

Bing Integrates Twitter in Search Results

Posted by @ 9:32 pm
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Bing has stepped up their attack on Google’s dominance by recently announcing integration with Twitter! This will allow Bing to show recent tweets when users search for a twitter username or other related terms.

From the Microsoft blog:

Starting later today, when you search for these folks names in association with Twitter, you’ll see their latest Tweets come up in real time on Bing’s search results. For example, if you type “Kara Swisher Twitter” or “Kara Swisher Tweets” or even “@karaswisher” as your search query, you’ll see something like the below.

twitter-bing

It’s clear that Bing is trying to attack one of Google’s main perceived weaknesses, real-time search. While Google does index a lot of data almost immediately, many people see twitter integration as the key to true “real time” results.

Bing’s initial foray into Twitter will see them index only a small subset of Twitter users based on their popularity and follower count. It’s also important to note that twitter results will only come up when searching for a twitter username, or specific term like “Kara Swisher tweets”. I’m sure this integration will expand to more users and generic search terms if all goes well with the initial launch.

Watch this space as I’m sure Google won’t let Bing take all the twitter glory!



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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