Decisions don’t get made on rationality alone. People ask other people for information. Eighty percent of the people making a purchase online will delay that decision until they ask someone else” said Bing director Stefan Weitz.
Keeping this in mind Bing recently announced that they will be incorporating Facebook data into their search results with the aim of bringing in the “Friendly Effect” to their search results.
Bing users holding a Facebook account can look forward to receiving more personalized search results including latest reviews, articles, deals from publishers, bio info of someone you might researching and other such related results. For those who do not like making their personal choices so public, Bing also gives you the power to control your experiences – so basically you share only what you want.
To get such personalized results on Bing, users must be signed into their Facebook accounts and they will be able to see what all sites, products etc their Facebook friends “Liked”.
To make things easier Microsoft has also integrated many new features; the main one being a new Bing Bar that lets users to toggle between the web and their Facebook account to “Like” a page on the web or their Facebook account. Publishers on Facebook can hugely benefit from this feature as their messages/advertisements will get more views through Bing search results.
This is how social results will work with Bing:
Bing’s Director Stefan Weitz talks about the latest changes in the following video
So users can now look forward to seeing what their friends are liking and sharing, which will hopefully speed up the buying decision process. A good thing for marketers no doubt.
Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.