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Monday, July 23, 2012

Bing & Google Biggest Winners in June Market Share

Posted by @ 8:34 am

If you were wondering if Google still ranks highest in the U.S. search market, the answer is a resounding yes – at least as of June (and probably for the forseeable future). The most recent reports from comScore strongly indicate that Google is a dominating force in the U.S. search market and that it continues to gain market share. ComScore’s June market share report includes data from internet searches conducted on Google, Bing and Yahoo. Here are the findings:

In the month of May, Google’s market share was approximately 66.7%. In June, Google’s market share increased approximately one-tenth of one percent to 66.8%. To the untrained observer, this one-tenth of one percent increase may not seem that significant, but it truly is notable, especially considering that 66.8% market share represents another monthly market share increase for Google, and that this figure is the highest of all time for Google.

Bing is definitely nowhere close to Google in market share, but Microsoft’s search engine is plugging away and continues to enjoy rising market share percentages. In the month of May, Bing’s market share was approximately 15.4%. In June, Bing’s market share increased approximately two-tenths of a percent to 15.6%. Although this is far from Google’s high market share, Bing is still enjoying the highest market share in its history, so this increase represents an important victory.

Yahoo has definitely seen better days. In June, Yahoo’s market share fell to 13%, which is the lowest that the search engine’s market share has ever been. The recent market share loss marks the tenth month in a row that Yahoo’s market share has fallen, indicating that Yahoo really needs to make some changes if they hope to regain popularity among internet users.

As you may know, both Yahoo and Bing are powered by Microsoft. It presently appears that Microsoft is unsuccessful in taking any of Google’s massive market share away, as is evidenced by the fact that Yahoo and Bing together amassed 30.0% market share in May, which then fell to 28.6% collectively in June. While the comScore data does not include mobile searches, it is not likely that data from such searches would skew the results in Microsoft’s favor.

It will be interesting to see if these results change now that Ex-Googler Marissa Mayer is now at the helm of Yahoo.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

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