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Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Sunday, September 6, 2009

Bing Gets Social with Your Search Engine Listings

Posted by @ 6:39 pm
3
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The primary purpose of Search Engines has been to help users find information and resources more easily on the internet.

Bing’s latest enhancement to its search engine could help expand the value of search even further. It’s allowing users to get social with its search listings – welcome Bing & Ping.

Social media is rapidly changing the way we digest information, and more importantly for businesses, the way we make buying decisions. Nowadays, friend referral is one of the leading factors in people selecting a particular business or product.

Bing have recognized the importance of being able to share what you’ve found and now incorporated sharing options directly into their SERPs.

bingandping1

As search engines continue to expand the information and detail contained within their listings, the need to go to the listing destination prior to sharing is getting less and less important.

It’s currently in beta testing with sharing options assigned to enhanced listings such as movie times, news, restaurants etc. If you wish to get involved in the beta program, you’ll need to become a friend of Bing on Facebook – another clever social ploy!

I’m a big fan of search engines making their listings more interactive and social. Whilst sharing of listings is only a small part of the social media picture – it’s an important step!

Searchers are no longer just potential visitors or customers – if you’re search engine listing is engaging, this new Bing enhancement allows them to be your social media marketers too!



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (3 - comments)

Does anyone know where I can do research for free for keywords. What I need is to find out how many people per month are hitting on certain keywords so that I can decide what I want to sell. I also need to know how many websites there are for that keyword?

Thanks
Cheryl

By cheryl - September 8, 2009



Hi Cheryl,

Just last month, one of our writer’s, Matt, reviewed the free keyword tool offered by Google. This would be a great tool to start with. You can check it out here:

http://blog.ineedhits.com/tips-advice/diy-seo-how-to-perform-keyword-research-using-google%E2%80%99s-free-tool-24526495.html

Good luck
Courtney

By Courtney Mills - September 8, 2009



[...] advertisers and brand managers are all buzzing with the news of Google and Bing announcing their new social search features, which will include content from Twitter and Facebook [...]

By Google and Bing: Social Media Search Won’t Kill Your Brand Just Yet | Premium Chatter - November 3, 2009




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