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Monday, September 17, 2012

Bing Gains, But Google & Yahoo! Drop in Latest Market Share

Posted by @ 9:55 pm

For the third month running Bing has grown its search engine market share at the expense of both Google and Yahoo.

The results produced by comScore show that Bing rose .2% from 15.7% in July to 15.9% in August, Google fell .4% from 66.8% to 66.4%, while Yahoo! continues to its downward spiral dropping .2% from 13% to 12.8%. Rounding out the top 5 – Ask and AOL still hold less than 5% of the total market share at 3.2% and 1.7% respectively.

In total, 68.8% of organic searches were performed through Google, while 25.3% were powered by Bing thanks to its partnership with Yahoo.

The following chart compares US search market share in August 2012 vs. August 2011 to give you an understanding of the ground that Yahoo! has lost and small incremental gains Bing is making.

These comScore figures don’t include mobile search numbers, which are actually on the up and up each month with Google currently commanding around 94% of the US mobile search market.

Explicit core searches are an interesting one – they decreased from 17.7 billion in July to 17 billion in August. It was Google that spearheaded the decrease; Google with 11.3 billion searches (down from 11.8 billion in July); Bing accounted for 2.7 billion (unchanged from July) and Yahoo was again in third place and unchanged, at 2.2 billion. While in the minor placing’s, Ask and AOL actually increased their explicit core searches. Ask grew slightly with 550 million (up from 548 million) and AOL increased from 264 million to 292 million over the month previous.

When it comes to the top web properties, ComScore revealed the results for the 50 web properties which show that Google sites, while still on top, dropped from 190 million unique visitors to 187 million from July to August. However, it was more good news for Microsoft; their sites went up from 169 million to 170 million.

There you have it, wrap-up of the search engine market share for August 2012.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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