On Friday Bing announced the launch of their new version of Bing Deals, but there is the twist to the tail.
Bing did not create just another clone deals web site, but instead partnered with the best deals web sites like Groupon and LivingSocial to conveniently provide deal and couponsin a single place. This experience will enable people to search and browse for deals by product/brand, category and store. The new version of Bing Deals is said to incorporate over 200,000 of the best local deals, which is quiet impressive.
There are over 300 web sites providing daily deals and Bing Deals will not be directly competing with Groupon, LivingSocial, Google Offers because they know too well that the competition is fierce. What Bing have chosen to do to set them apart from the competition is influence their current base to achieve their ultimate goal. In a recent survey, 87% of consumers indicated they would purchase more daily deals if all of the deals were conveniently located on one site. Seems, Bing has this down pat.
Here is a screenshot of Bing Deals in action:
The new version of Bing Deals brings with it some exciting features like one stop shop, which is likely to benefit shoppers the most as we head into the holiday shopping season. Using this feature will allow you to see only what you are looking for as the search results will be filtered to bring you only relevant content. Microsoft has already told customers to expect more money saving features in the coming few weeks.
More details about Bing Deals can be found here.