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Monday, February 15, 2010

Bing Continues to Gain Market Share as Yahoo! Fades Away

Posted by @ 8:52 pm
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The major search stats are out for January 2010 and it further shows how the steady decline of Yahoo! is being picked up as growth by other search engines such as Bing.

During January 2010, Bing searches increased 0.6 points to claim 11.3 percent of overall searches, while Yahoo! continues to fade, dropping 0.3 points to 17 percent.

Here’s the full range of stats from comScore:

comscorejan

When you compare the performance of Yahoo since the launch of Bing, you’ll notice the steady erosion of Yahoo’s search share with the strong growth of Bing.

yahoograph1

Yahoo’s failure to address their declining market share is probably closely related to their upcoming partnership with Bing. While the deal is still pending approval, with one declining and one growing, their overall combined market share is unlikely to change too much.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






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