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Monday, June 22, 2009

Bing Continues to Gain Market Share!

Posted by @ 5:31 pm

bing-logoThe latest data from comScore is out – and it’s looking very positive for Bing. According to a recent press release, Microsoft has seen gains in U.S. search share during the second week of Bing’s debut.

From the press release:

The results show that Microsoft has continued to increase its position in the search market following the initial week of Bing’s debut. Microsoft Sites saw its average daily searcher penetration and share of search result pages in the U.S. continue to climb during the second week of Bing’s introduction.

According to the raw data, Microsoft’s average daily penetration among U.S. searchers reached 16.7% during the second week since launch which is an increase of 3 percentage points prior to Bing’s launch. Microsoft’s share of search results pages also grew as well:


… And it’s not only comScore that’s showing positive news for Bing.

Last week in our blind search test, you (our readers) voted that Bing (47%) provided better results that both Google (38%) and Yahoo (14%). While it’s all good news for Bing, how has this impacted your search habits or traffic?

  • Have you switched default search providers from Google to Bing?
  • Have you seen an increase in Microsoft traffic to your site?

Let us know via our blog comments below!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (7 - comments)

I own stock in Microsoft, so I have some biased…That said, I love bing. I have owned Microsoft stock since 2005, but have always been a google user. In fact, most everything web-based is google for me. When Bing came out, however, I decided to try it. When I compared searches between google and bing, I found that bing delivered results that more accurately reflected what I’m searching for. BING ON!

By jmerb - June 23, 2009

Hi, I’ve switched to Bing as my default search and also moved our web site ppc ads from adwords to microsoft following poor service and wrong classification from Google. Google’s name is mud with us, so the rise of Bing is very well timed.

By gill - June 23, 2009

oh i am sold my first wow was, I searched my united flight number (friend mentioned) and there they were the details for my upcoming flight right in front of my eyes, I knew we would be departing on time.. Then I web serched my name and there were at least 5 lines my facebook my sisters, the 2004 HR award headline and rotary club mention wow! I can’t say enough about the videos just try it..

By richie - June 23, 2009

It’s not that i’m a google-hater (in contrary).
But I think it’s good that Google gets serious competition. Now they HAVE to improve their searchengine.

And of course, Bing has to improve too! But that is what they did! First they had LIVE search, and Bing is a real BIG improvement.

That’s Why I already installed Bing as the default search engine on some of the computers I use.
There is also a firefox plugin, to search with bing.

If Microsoft has the best searchengine, who am I to keep using Google’s?

I did numerous blindtests and a lot of them were Bing and a good second was Google.

The only problem is that the advertisement program of Bing is not yet good enough.
If they could make something like the easy interface as google’s adwords/adsense, BING would become a really big searchengine!

By Robert - June 24, 2009

Not being a lover of MSFT, it pains me admit that they did an excellent job with Bing. But the truth is, they did a really excellent job with Bing.

But as a customer of Google, I have found them to have gone from great to work with 5-6 years ago, to downright arrogant in the couple of years. Their business practices in several areas seem hardly respectful of the rights of others, be these “others” customers, copyright owners, or others also monetizing various advertising models on the web.

The Google search engine is an extremely basic search facility. Anyone with a background in computer science can see this clearly. Google is mostly a marketing operation. And MSFT is an even more effective marketing operation, as Google is now finding out.

Could MSFT do to Google what Google did to Yahoo?

I think so, and they certainly have the cross-hairs drawn on Google’s forehead. Maybe all the people who have found it a little distasteful to deal with Google’s arrogance will now have some good alternatives for allocating their search budgets.

By Forward Scout - June 27, 2009

Bing is good, but not better then Google.
Google is still irreplacable, But I
liked video and image search of Bing,
which is far better then Google.
Even Bing’s look and feel is much
better then Google.
Overall Bing is Good, Google is Better.

By Venkatesh - August 21, 2009

How can anyone believe these numbers? IE8 comes with Bing as its default search provider! They are so gaming the system. Try and change your search provider to Google and you’ll have to find page 2 before you can do that. Nice trick.
These numbers do not reflect any real choice.

By pcdogma - November 4, 2009

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