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Thursday, December 16, 2010

Bing Boasts 90 Million Users and Almost 50% Growth

Posted by @ 7:35 pm

Cast your mind back about 18 months… the online world was buzzing with the introduction of Bing, Microsoft’s search engine aimed to stop Google’s dominance in search. Now, back to the present day and while Bing hasn’t exactly put a huge dint in Google’s market share, recent stats indicate it is still having some impact.

Microsoft claims that Bing has more than 90 million users and has grown by nearly 50% since its launch. Not bad, not bad at all.

Satya Nadella, Microsoft Senior Vice President of Research and Development, pointed out to journalist at the Bing Summit in San Fransico, that Bing is slowly & steadily climbing its way up the market share chain. As per the latest report released by ComScore, Bing searches have grown to 11.8% (out of which 72% growth was recorded for heavy to medium users), while Google searches are slightly down (66.2%). He also noted that Bing is up more than 31% from their November figures last year.

Nadella specifically highlighted the “vertical” growth of the search engine and said that the company saw extraordinary growth for specialized searches in music, travel and shopping sectors. He cited music specifically as experiencing “8x growth.”

The good news doesn’t stop there. Bing has seen a whooping 224% growth in mobile applications and 5.5 million iPhone app downloads, making it one of the most popular iOS apps of 2010. When combined with Yahoo!, Bing now holds a 28% share of the U.S. search market.

While these figures may sound impressive, they still don’t even come close to Google. Even if you combine Bing and Yahoo’s market share it is still less than half of Google’s. So, Bing – you still have a lot of work to do to reign in Google (if that’s ever possible) and Google – sit back and relax, you’ve got nothing to worry about (at the moment).

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

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Discussion (4 - comments)

[...] Click Here To Read Original Post on SEO | SEM News [...]

By Bing Boasts 90 Million Users and Almost 50% Growth « Miami Beach Web Designer - December 16, 2010

[...] Read Original Story at [...]

By Bing Boasts 90 Million Users and Almost 50% Growth | RM2 Project - December 16, 2010

I think that was the point of their merge, so that neither BING or YAHOO would completely disappear, and that they would continue to have a presence, even though it is not nearly that of Google. I don’t think Google needs to worry about their impact, there are others Google could focus on.

By Nick Stamoulis - December 17, 2010

what is seo and how much does it cost

By Frank - January 13, 2011

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