In the last few years, search engines like Google and Bing have put an emphasis on local search. This has been a tremendous help for many searchers who are looking for businesses in their local area. Recently, Bing decided to take their local search to the next level by teaming up with popular review site Yelp.
Yelp is known for providing access to reviews for every type of business under the sun. When customers receive service from a particular business, they can get on Yelp and tell others what kind of service they got. They have a star rating system, and a place to leave feedback.
Bing has decided to integrate Yelp into its search results more prominently. They will not just be featured in the search results like they currently are for many different local searches. Instead, they will be integrated into the interface even more prominently, so that people can get access to the ratings and reviews that they need when trying to choose a provider for local services.
Bing most likely made this move as a result of the recent similar move by Google. Recently, Google moved its Google Places listings over to Google+ Local and integrated Zagat ratings into results. As a way to keep up with the leader in the search engine world, Bing decided to pull the trigger on a deal with a similar service. In many ways, people are more familiar with Yelp and what it has to offer than Zagat. This provides Bing with a feature that they can promote, which will be easy for searchers to use.
How Will it Work
On the local search results page, you’ll see content that is provided by Yelp right in the results. Instead of having to click a link to be taken to the Yelp site to read reviews, you can read them right in the results page. You will see a logo that says “Powered by Yelp” on the right side of the entry, and the information from Yelp will be easily found in the results. This makes it easier on people who are searching for local businesses to find what they are looking for without having to navigate to another page. This is an attempt to make Bing a one-stop-shop for local search, so that users don’t have to do any more work to find a local provider to work with.