Last week I posted about the imminent launch of Microsoft’s new search engine. Low and behold – it’s here. Say hello to bing – The Decision Engine.
“Decision Engine?” You may wonder… well that’s how the marketing team down at Microsoft have decided to position the new search experience.
This week at the D7 conference, Steve Ballmer (Microsoft CEO) debuted the new search engine to an expectant crowd. While the unveil was hardly a shock, the “decision engine” spin was what caught the attention of the audience.
The philosophy behind bing is summed up in this introduction snippet:
The truth is you’ve evolved. It’s time search caught up.
So we had an idea. Start over. And we did.
We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.
Bing will officially launch (which is expected to be 3rd June 2009) covering 4 decision areas:
- Local Business Search
The launch of bing will come accompanied with a $80-$100 million advertising campaign which include TV, print and radio. In the same vein as Ask.com’s 2007 campaign, insider suggest the campaign wont go after Google or Yahoo! directly, but rather question the state of current search in general.
Let’s just hope the campaign is more successful than Ask.com’s which saw it garner no addition market share.
While bing is still officially under wraps to the public, Microsoft have released several videos and documents to educate and build buzz on the discoverbing and decisionengine websites.
Here’s the product tour video, to wet your appetite about bing.
If you want to watch the other videos or get access to a range of bing related downloads (think toolbars, mobile versions, gadgets etc), head over to discoverbing.com
Once you’ve had a poke around, come back and share your thoughts.
Do you think bing is the going to change search forever, or is it simply some clever Microsoft marketing hype?