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Thursday, May 28, 2009

bing – Microsoft’s New Decision Engine Unveiled

Posted by @ 4:55 pm

Microsoft bing - search engine

Last week I posted about the imminent launch of Microsoft’s new search engine. Low and behold – it’s here. Say hello to bing – The Decision Engine.

“Decision Engine?” You may wonder… well that’s how the marketing team down at Microsoft have decided to position the new search experience.

This week at the D7 conference, Steve Ballmer (Microsoft CEO) debuted the new search engine to an expectant crowd. While the unveil was hardly a shock, the “decision engine” spin was what caught the attention of the audience.

The philosophy behind bing is summed up in this introduction snippet:

The truth is you’ve evolved. It’s time search caught up.

So we had an idea. Start over. And we did.

We took a new approach to go beyond search to build what we call a decision engine. With a powerful set of intuitive tools on top of a world class search service, Bing will help you make smarter, faster decisions. We included features that deliver the best results, presented in a more organized way to simplify key tasks and help you make important decisions faster.

Bing will officially launch (which is expected to be 3rd June 2009) covering 4 decision areas:

  • Shopping
  • Travel
  • Health
  • Local Business Search


The launch of bing will come accompanied with a $80-$100 million advertising campaign which include TV, print and radio. In the same vein as’s 2007 campaign, insider suggest the campaign wont go after Google or Yahoo! directly, but rather question the state of current search in general.

Let’s just hope the campaign is more successful than’s which saw it garner no addition market share.

While bing is still officially under wraps to the public, Microsoft have released several videos and documents to educate and build buzz on the discoverbing and decisionengine websites.

Here’s the product tour video, to wet your appetite about bing.

If you want to watch the other videos or get access to a range of bing related downloads (think toolbars, mobile versions, gadgets etc), head over to

Once you’ve had a poke around, come back and share your thoughts.

Do you think bing is the going to change search forever, or is it simply some clever Microsoft marketing hype?

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (1 - comment)

Bing is now live. So far I love its mouse-over preview feature. With that, I can easily decide if the search result is worth checking. But I’m not all sold-out with its name. I guess it should be something that I can easily associate with search, like Well, what’s more important are the search results. If Bing delivers then that would be fantastic!

By Leena - June 3, 2009

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