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Sunday, August 16, 2009

Bing’s Paid Click Share Up 44% Since Launch

Posted by @ 6:26 pm
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bing-logo1Microsoft Bing’s paid click share has risen 44 percent since their launch in June, according to a new report released this week by Efficient Frontier.

The firm previously reported a 13% lift in paid search clicks in late June, so these new figures further cement that the launch of Bing has had a positive impact for Microsoft. The graph below indicates the rise in clicks since launch:

paid-click-share

Efficient frontier commented that Bing did particularly well in the travel and finance categories where they showed growth of 11 and 22 percent respectively. I’m guessing they’ve pulled this figure from an average of their clients campaigns, so the growth figures could be skewed slightly based on the profile of their customers.

There’s also potential for these figures to be inflated from all the hype surrounding the Yahoo!/Microsoft deal, with more people using or testing out Bing.

Nevertheless, I think this is a great thing for the industry as some real competition for Google AdWords will hopefully lower click prices and see some strong innovation from both platforms.

If you’ve noticed an increase in traffic from Bing, let us know in the comments below!



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (1 - comment)

A very interesting post. I once read somewhere, people often spend a lot of time and money doing the WRONG things REALLY WELL. This is great stuff. Keep it up!

By generate traffic to your website - September 3, 2009




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