Ask.com has secured a new deal that will see its organic and paid search results replace those of Google and MSN on the Lycos“, the 5th largest US portal.
Before this deal, Lycos had relied on Google for its sponsored listings and Microsoft’s MSN, and more recently Windows Live service for its organic results.
Under the new deal, Ask.com will provide Web search, image search, and zoom search across the Lycos Network. Eventually Lycos will also start using Ask.com’s pay-per-click advertising system for its paid results also.
According to the press release:
“We selected Ask.com over other providers because of its great search technology and tools like Zoom related search, which cannot be found on other engines,” said Brian Kalinowski, chief operating officer, LYCOS, Inc. “By partnering with Ask.com, we aim to deliver a world-class search experience to our millions of LYCOS users.”
Considering the fierce landscape that exists in the traditional search engine marketplace, the significance of this deal was echoed in the comments by Jim Lanzone, CEO of Ask.com.
“Ask.com has worked very hard to develop one of a kind search technology and search features that help users get the information they want more quickly. With stiff competition in the marketplace for syndication deals, we are pleased that LYCOS recognized the merits of our search technology and advertising products. This new relationship will enable Ask.com to broaden its search offering to new users while also increasing the reach of Ask Sponsored Listings inventory.”
While the majors like Google, Yahoo and Microsoft seem to be pre-occupied with new media and diversification, it’s good to see that Ask.com is still focused on refining pure search and this deal means that they are being rewarded for their efforts.