Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Thursday, July 10, 2008

Ask.com Secures New Search Deal With Photobucket

Posted by @ 5:38 pm
0
  •  

Recent signals suggested Ask was shifting focus away from Search, however a new deal has emerged which may provide a better insight into their real focus.

The former Butler of search engines has tied up a deal with photo sharing and hosting service, Photobucket, which will see Ask.com results served as the default web search results on the site. The deal will also Ask’s sponsored listings and display advertising syndicated in Photobucket’s results.

Photobucket, who was bought by News Corp. in May 2007, is one of the top players in the photo sharing and hosting space. The site generates over 44 million uniques per month, offering some valuable search exposure for Ask’s search results.

“Photobucket has one of the largest online audiences, and now Ask.com provides these consumers with the answers to the questions they ask every day,” said Andrew Moers, senior vice president and general manager for Ask.com’s Partner Network.

Essentially the deal will see the Ask.com search box featured through the Photobucket website and the results displayed in what looks like a co-branded ask.com search page (see image below).

While the deal wont bridge the gap between and Ask.com and search leaders Google and Yahoo!, it’s a clever niche focus, which provides advertisers with access to a highly targeted audience.



Rene LeMerle Rene is the marketing manager of ineedhits.com - a global search engine marketing company. He also leads the marketing for Gooruze.com - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile






Discussion (Not Started)


Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News (1022 of 1797 articles)


If you, like me, are sick of the endless discussion regarding the Microsoft and Yahoo on again and off again ...