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Thursday, November 30, 2006 Readies for Local Search Onslaught

Posted by @ 6:16 pm

With all the focus on local search at present, IAC/InterActiveCorp owned, is preparing to launch its new local offering aimed at securing its share of the rapidly growing regional search business. has several local orientated services including Citysearch, Ticketmaster and Evite. While the team at Ask has proclaimed these websites are already very integrated, the new plans will see them unite like never before.

The new initiative will be called AskCity, and is scheduled to launch next week sometime. CEO Barry Diller, released the information ahead of schedule (which seems to be his way – poor PR team) at a recent Reuters Media Summit in New York.

AskCity will integrate content from Web search, city guides, maps and event listings in a single user friendly online environment. Diller suggested it will be incorporated into in the latter part of December.

With all the major search players, like Google, Yahoo! and MSN scuttling to release the superlative local search offering, it will be interesting to see who emerges as the winner…

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

Discussion (1 - comment)

Ask is the slower crowler i think of all. I’m waiting for my site to be indexed for like 25 days, i allready have top 10 rank in Yahoo and top 50 in Google.

By Apostol - August 24, 2008

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