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Sunday, April 19, 2009

Ask Brings Back Jeeves for Good in the UK

Posted by @ 7:52 pm

After partially coming out of retirement last year, Ask have decided to fully reinstate Jeeves as their search brand in the UK. Visiting the URL should take you to the new Jeeves character which has been completely redesigned from the old 2D character.

You can see a screenshot of the new ask homepage below:


Jeeves also gives an explanation of why he has returned:

I popped out three years ago to travel the world in a quest for knowledge and I’ve returned to Blighty armed with answers. During my sojourn research showed the public wanted me back, which I found jolly touching.

According to Cesar Mascaraque, managing director of Ask Jeeves Europe, Ask polled their UK users and saw that Jeeves still had a brand awareness of 83%, even after retiring over three years ago. When you compare this to the 72% awareness of, bringing Jeeves back for the team was a smart move.

Ask will return to its original name “Ask Jeeves” with a multi million dollar advertising campaign across the UK. Jeeves will also be given his own facebook fan page and twitter account to help drive the message that he is back for good.

Thanks to Search Engine Land for spotting this!

Matthew Elshaw Matt is a marketing professional at, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile

Discussion (2 - comments)

[...] Comments [...]

By Jeeves Returns for Good in UK | - June 20, 2009

let the Brits have him then. We use google here anyway.

By Dan - March 9, 2011

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