You might be familiar with Black Friday – one of the most important days in the retail store calendar. Black Friday is the day after Thanksgiving which kicks off the holiday shopping season, and retailers heavily promote this day, offering specials or big discounts. The day is called Black Friday because it’s the day on which retailers expect to move from being unprofitable (or ‘in the red’) to being profitable (or ‘in the black’) for the year.
It looks like Cyber Monday will become to online retailers what Black Friday is to offline retailers – a day that sees a surge in online shopping activity and really kicks off the online holiday shopping season. Why is it Monday and not Friday? The theory is that people are back at work on Monday after the Thanksgiving break and will use the faster Internet connection at work to buy things they didn’t find in stores over the long weekend. In addition, people will use Monday evening to make purchases from home after the excitement of the long weekend has ebbed off.
Research by shop.org shows that 77% of the surveyed online retailers recorded a surge in sales last year on Cyber Monday. Overall, Mondays are expected to be the busiest online shopping days during the holiday season, continuing the trend of past years. It is forecasted that Monday, 12 December will be the single busiest online shopping day this year.
Are you prepared for the holiday shopping rush starting next Monday? Make sure you website, customer service team and shipping department can handle the increasing load. In addition, you are really running out of time if you haven’t thought about special offers like free shipping or bonus gifts as an additional incentive to purchase. Most importantly, you should have finalized your online marketing campaigns to make sure your potential customers find your website in the first place. We recommend ExactSeek Featured Listings or Traffic Trifecta if you need a last-minute traffic boost!