Contact Us
 
 

Welcome to ineedhits Blog

Welcome to the ineedhits Search Engine Marketing blog, where we share the latest search engine and online marketing news, releases, industry trends and great DIY tips and advice.



Wednesday, April 4, 2012

Are Search Ads Still Worthwhile Alongside a #1 Organic Ranking?

Posted by @ 12:21 am
3
  •  

The title of this post might seem a bit confusing, but according to Google’s latest research, combining paid advertising alongside a top ranking organic result will help to give your total number of clicks an incremental gain of up to 96%.

The study that was released by Google a few days ago and found that even when advertisers show up in the number one organic search result position, 50% of clicks they get on ads are not replaced by clicks on organic search results when the ads don’t appear.

The percentage of incremental clicks increases further to 82% when an ad is found alongside an organic ranking in positions 2-4 and to 96% when an ad is found alongside an organic ranking of 5 or higher.

The key message that Google is trying to get across is SEO and PPC efforts complement each other, and lead to a more successful search strategy.

This may surprise some webmasters who don’t see any point to run search ads for a term which they already rank organically.

According to our AdWords expert Sam, one of the reasons this occurs is trust. When a user scans the search results page and notices the same company listed first in both organic and paid results, they are perceived as industry leaders and are more likely to attract a click compared to their competitors.

It’s also important to remember that the top two or three results on the search results page are mostly PPC ads which some users may be more inclined to click on over organic listings.

If you’ve noticed a similar trend with your website, let us know in the comments below.



Matthew Elshaw Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog.

View Matthew Elshaw's profile






Discussion (3 - comments)

Nice blog which makes to keep in mind that the top two or three results on the search results page are mostly PPC ads which some users may be more inclined to click on over organic listings.

By Peter Zmijewski - April 4, 2012



Then of course there’s some members of the general public who don’t know that the top 2 or 3 PPC ads are PPC ads, because that highlighting doesn’t exactly shout ‘this is paid advertising’.

By Website Consultancy - April 4, 2012



[...] Are Search Ads Still Worthwhile Alongside a #1 Organic Ranking? — Google released the findings of a new study this week. In it, they were able to prove that you should still invest in PPC, even if you already rank in the organic lists for that term. You can get the details at iNeedHits. [...]

By The Best Small Business Marketing News & Blog Posts of the Week — April 6, 2012 – DIYSEO - April 6, 2012




Add Your Comments







SUBSCRIBE

Keep up to date with the latest from our blogs.

Subscribe to all blog posts

The Newsletter
BROWSE OUR POSTS




  • New Posts
  • Popular
  • Comments


Jobthread



More in Search News, Tips & Advice (240 of 2085 articles)


The search marketing industry has been abuzz about safe link building practices in light of Google cracking down on sites ...