One of the interesting trends I’ve noticed over the past week or so is the number of blog posts popping up that are critical of Google’s search quality.
While there doesn’t seem to be a single tipping point for these posts, many people are getting frustrated at spammy search results and the large number of content farms which have started to emerge.
Here’s a recap of some of the more interesting posts on this topic,
From Dishwashers, and How Google Eats Its Own Tail:
Google has become a snake that too readily consumes its own keyword tail. Identify some words that show up in profitable searches — from appliances, to mesothelioma suits, to kayak lessons — churn out content cheaply and regularly, and you’re done. On the web, no-one knows you’re a content-grinder.
The result, however, is awful. Pages and pages of Google results that are just, for practical purposes, advertisements in the loose guise of articles, original or re-purposed.
From On the increasing uselessness of Google:
This year it really hit home just how badly Google’s systems have been spammed, as typically anything on Page 1 of the search results was some form of SEO spam – most typically a site that doesn’t actually sell you anything, just points to other sites (often doing the same thing) while slipping you some Ads (no doubt sold as “relevant”). The other main scamsite type is one that copies part of the relevant Wikipedia entry and throws lots of Ads at you.
From Dear Google…Stop Making Me Look Like a Fool!
I’ve spent a good portion of the last 10 years patiently explaining to business owners and budding SEO enthusiasts that the key to being found in Google is to have one, great, all-encompassing website.
And I really thought that by 2010 all of the above would be 100% true. And yet they’re not. I’m not sure if they’re even 50% true.
I see keyword domains and URLs that have nothing of value, yet they show up highly in the search results only because the URL matches exactly. I see fake links trumping natural links everywhere I turn. I see how one company with 10 similar but different websites can dominate the top 20 results.
And that’s not all, there are a large number of other posts which share the same thoughts on Google’s declining search quality.
While the major problems with Google’s search quality appear to be the rise of content farms and review sites, some posts also mention a number of other grey hat SEO tactics like link buying and doorway domains that are still working for some sites.
With the number of posts on this topic, I don’t think it will be long before a Google representative steps in to clear the air. In the mean time, what do you think about Google’s search results? Have you seen a decline in quality in recent months?
Let us know via the blog comments below!