Google have announced a Landing Page Quality Update changing how Adwords will evaluate landing page quality. Adwords clients offering low quality landing pages can expect to see one or two changes to their campaigns:
“those who may be providing a low quality user experience will see:
1) an increase in their minimum bids for Google.com and the search network and/or
2) a decrease in traffic across the content network.”
Although aimed at all AdWords clients, Google arbitrageurs and MFA (Made-for-AdSense) sites will be most affected, as this new quality score is aimed at eradicating any pages that offer users low quality or irrelevant and unsubstantial content. As Andrew Chang from Google states “This is to the advantage of everyone: users, advertisers, and Google alike.”
Visit Google’s landing page and site quality guidelines to understand how you can offer your users the best possible experience from your landing pages, and make the most of your new quality landing page and check out Nancy’s tips for Landing Page Conversion!