Apple has a reputation of giving a bloggers a legal hard time. In the wake of their new iPhone release, Apple have been putting the squeeze on bloggers reporting about an unauthorized Windows Mobile phone skin that resembles the iPhone interface.
Apple’s legal heavyweights were quick to send out a “cease and desist” notice to a blogger just reporting on the creative activities of someone else. The blogger, namely Paul O’Brien, merely linked to the website providing the Windows Mobile skin with a simple screenshot supporting his copy.
This case of taking aim at the messenger goes against all the strengths of web 2.0 and blogging. Fair enough if you want to fight the source of the issue (the designer), but sending your legal hound dogs after the journalist/blogger (considering the post wasn’t negative in any way), is simply nonsense.
Oh well, as you can see by the flurry of blogging activity about their bullying tactics, Apple have made no friends in the blogosphere by attacking one of our own. And they will soon learn the impact that social media has on the reputation of a company.
While the action won’t kill the Apple brand, hopefully the volume of negative blog buzz will encourage them to embrace social commentary and blogging rather than stifle it.