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Apple’s new iPad has been the target of a black hat SEO campaign which aims to trick users into downloading rouge security software.
Black hat SEOs have managed to get malicious sites ranking for terms like “apple ipad rumor” and “apple tablet” across Google and other search engines. When users visit this site, they are prompted to download some software which can infect their machines.
Here’s a Google screenshot showing the malicious results from Symantec:

Black Hat spammers typically follow hot news items to try and get people clicking through to their sites. Google usually acts quickly to block these sites from appearing, but constant new attacks and domain changes by the spammers mean it’s tough to wipe out all together.
Symantec is warning users to look at “iPad” results carefully and only visit trusted news sites and know information sources.
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This post was mentioned on Twitter by seocampaign: SEO Feed – #SEO – Apple’s iPad Targeted by Black Hat SEO Spam – Search Engine Marketing (blog) http://ow.ly/16tFcX...
By uberVU - social comments - February 2, 2010
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By Apple’s Ipad Targeted By Black Hat Seo Spam | Ineedhits - February 3, 2010
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By AntiSpamNews – News To Save Your Inbox » Blog Archive » Spammers Targets iPad With Black Hat SEO - February 12, 2010