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Thursday, October 26, 2006

AOL Search Goes "FullView"

Posted by @ 9:17 pm

AOL has just released an enhancement to their search offering aimed at giving users easier access to their other search services. Labeled “FullView”, users will now be presented with audio, video, news, local content and images related to their search query in the results page.

While AOL continues to use Google as its source of organic search listings, the FullView results are sourced from their own resources and other partners. There is talk of a new API that will allow anyone to submit content to be included in the FullView results, so stay tuned.

The idea of integrating all media results into one screen isn’t entirely new, with Google’s Onebox and other search engines integrating news and images into their results in the past.

But this is the first time such integration has been so blatant and bold. FullView uses the entire right side of the results page to display the alternative media search offerings. The FullView results have “click to expand” functions and Hover Tags which provide more information about the FullView item.

What FullView has done, is reduce the real estate available for ads and sponsored listings. It will be interesting to see how AOL monetizes the new full view services, especially when they set up an API for anyone to use.

To see the AOL FullView in action visit either or AOL Search and enter the search term “The Beatles” and you’ll be inundated with audio, video, images and news.

Rene LeMerle Rene is the marketing manager of - a global search engine marketing company. He also leads the marketing for - a web 2.0 style community for online and digital marketers. Rene has been in the industry since 1997 with much of that time spent helping businesses embrace the best of the internet and digital world.

View Rene LeMerle's profile

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