Google is at war… with New York based local advertising firm, Yext.
Yext specializes in pay-per-call advertising for New York based businesses and have launched a tag feature that will mimic Google Tags.
Tags are small colored graphic advertisements that stand out in web directories and search result pages and are widely used by businesses to mark their presence over the internet. Tags can be attached with extra information, including advertisements or mobile coupons.
Yext tags will be appear across various local search engines like MapQuest, Citysearch, Yellowbook, Local.com, SuperPages, White Pages, MerchantCircle, and Topix who, according to the Wall Street Journal, have formed an “anti-Google alliance”. Yext tags will allow small businesses to advertise their names and customizable messages as little tags across local listings.
Here is an example of how these tags will appear on MapQuest.
Apparently, Yext already has an existing cliental of 30,000 small businesses who will be signing up for the Tags feature for free and they hope to draw more such businesses to advertise with them instead of Google at $99 per month.
Yext tags will allow users to do all the same as tags on Google Hotpot and Google Maps with a 7 day trial period (Google offers a 1 month free trial period).
While I am certain a little bit of competition for Google is a good thing, how many of us actually search directly on MapQuest, SuperPages or similar sites? Don’t we just all “Google it”?
Given the fact that all these above mentioned websites owe their popularity to Google in the first place and with Google aggressively pushing its Places pages it will be interesting to see if these sites can draw enough crowds towards them to make Yext Tags a success.