Yahoo! have just applied another update to their search ranking algorithm which will see changes in the Yahoo SERPS (search engine results pages). This update is the latest in a string of recent ranking algorithm tweaks with the previous update just over a month ago.
As per usual, the process does take some time, which will shuffle around some of the pages in the Yahoo! index. From the Yahoo blog:
“We’ll be rolling out some changes to our crawling, indexing and ranking algorithms over the next few days, but expect the update will be completed soon. As you know, throughout this process you may see some ranking changes and page shuffling in the index.”
Algorithm updates are especially important for webmasters because it gives a chance for any SEO efforts to be picked up and translated into ranking improvements.
Some comments in the Yahoo post indicate that the update may have changed the reliance on social sites and keywords in the URL, however I have not been able to confirm this. Below is the response from some users:
“The update had apparently begun. There appears to be less reliance on social sites in the SERPs than in the previous updates.”
“There also appears to be even more reliance on the search term in the URL as well from my observations. Any one else noticed this?”
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