Over the past year, Google has been de-indexing lesser quality sites that have essentially been paying to get links, blog networks. The latest victim, or shall we call the culprit, is BuildMyRank.com which has been forced to shut down their business completely after Google forced the website out of Google’s index for not obeying basic Google Webmaster Guidelines.
BuildMyRank.com was a mega network of high Page Ranking blogs which were a part of big link building network. As a member on their network you could access their platform submitting original articles with a back link, this submitted article would then be waiting in a que to be submitted to one of the high page ranked site on their network, all for monthly fee to Build My Rank.com.
BuildMyRank.com confirmed its forced shutdown in the following statement:
For the time being, BMR will be shutting down our service in its current form. Whether we’ll re-open again after the dust settles and we’re able to determine the root cause of the de-indexing activity remains to be seen.
We will be processing refunds for unused outsource credits and subscription payments for the current month, pro-rated through March 19, 2012; however, it will take some time to process these refunds, so we ask for your patience and understanding as we work through this process .We plan on adding a function that will allow you to download all of your live, pending and queued posts so that this content can be used elsewhere. Details will be forthcoming.
Buildmyrank.com thought its “better quality service” which was a “bit different than others” would be favored by Google, but that was not the case to be, they have now paid big time for this mistake.
There is a bit of buzz around the SEO community of similar link networks too being eliminated from Google directory. You might recall that JC Penney and Overstock.com were dealt harsh blows last year from Google. But it’s not just external websites that Google is targeting; Google even temporarily penalized its own Chrome landing page after paid links set up by a marketing firm were discovered.
In the latest crack down Google seems to be targeting blog networks which for a fee submit the sites to their network.
Here is my warning for companies who primarily rely on link networks like BuildMyRank.com – there’s no doubt that you’ll see a tremendous decrease in rankings, especially if a network you’ve participated in has been hit by Google.