First Google updated the PageRank toolbar, then a Google ranking update and now they have announced the implementation of some improvements to AdWords.
The improvements center around Quality Score, and is based on the feedback that users and advertisers have provided.
Here are the 3 main improvements that Google will implement.
- Quality Score will now be more accurate
Quality Score will now be calculated at the time of each search query. This way, AdWords will use the most accurate, specific, and up-to-date performance information when determining whether an ad should be displayed. Your ads will be more likely to show when they’re relevant and less likely to show when they’re not.
- Keywords will no longer be marked ‘inactive for search’
All keywords will have the chance to show ads on Google web search and the search network (unless you’ve paused or deleted them). Keep in mind, however, that keywords previously marked ‘inactive for search’ are not likely to accrue a great deal of traffic following this change.
- ‘First page bid’ will replace ‘minimum bid’ in your account
Google is replacing minimum bids with a new, more meaningful metric: first page bids. First page bids are an estimate of the bid it would take for your ad to reach the first page of search results on Google web search.
If you would like to learn more about these improvements, click here or visit Google frequently asked questions specifically for these improvements.
Google has advised that advertisers don’t need to make any changes to their campaigns and these changes will not affect everyone straight away. The new improvements will only be released to a very small segment of advertisers to begin with, so that Google can get some feedback before launching it to everyone.