Not sure if I’ve mentioned it before – the start of ineedhits’ 10th birthday celebrations is coming up soon, and we’re preparing to celebrate it in style!
I was checking out the websites of local promotional companies to get some prices on promotional products and merchandise, but the search engine marketer in me couldn’t help but scrutinize the meta tags of one of the sites I visited.
What caught my eye was that site had very poor title tags – they consisted only of the company name and a one or two word reference to a specific page. Whoever came up with those title tags certainly had neither search engine friendliness nor customer appeal in mind.
So I looked at their code and found the following:
Obviously the promotions company had outsourced their web development to a third party, who had provided them with not a bad design, a searchable product database, contact forms and a bunch of static pages. And, by the looks of it, the web development firm had also planned on at least utilizing the description and keyword meta tags in some form. However, they obviously never got around to replacing the placeholder text in their website code template with relevant descriptions and keywords for the promotions site while they were working on it.
I have no idea whether someone decided to cut the scope of the project or whether they simply forgot to optimize the meta tags, but seeing this kind of sloppiness really annoys me.
Probably no one at the promotions company has even noticed that they don’t have good meta tags (or, for that matter, any at all). Maybe someone is wondering why their website isn’t attracting the amount of traffic that the web development company promised they’d get – or maybe the whole website is still so peripheral to their business that they don’t even worry about counting how many visitors they get.
What I do know is that I was certainly using search engines to find their website and their competitors’ websites … and that they could do so much better if their web developers didn’t regard search engine optimization as an afterthought and either did it properly themselves or outsourced it to experts in order to get it right.