The Google AdWords team seems to be on a bit of a roll at the moment – releasing new updates left, right and center.

It was only last week that they released new coupon templates to their display ad builder. Now rich media and video templates have been added to the mix.

These templates add more functionality to the advertisers display ads as well as more interactivity for the users even before they click on the ad. Advertisers can also track these interactions (mouseover rates).

Here is an overview of some of the new features:

• Show off multiple products and services: If you’re providing many products and services, the new templates allow you to display multiple products within your ad.

• Use multiple destination URLs: If you’re displaying multiple products within your ad, the new templates allow you to assign a different destination URL to each featured product, rather than directing users who click to a single, generic page that may be less targeted.

• Track interactions: Like with all our display ad templates, you’ll automatically see a reporting column,”Mouseover rate,” which shows the percentage of impressions where a user moused over your ad for one or more consecutive seconds.

• Use video: If you have video ad files, you can upload them to our new Click to Play video template, which allows you to choose starting and ending images, pick a display URL color, and run your ads across the Google Content Network.

If you would like to learn more about these new templates, then check out Google’s video below.

Have experience with the new Google AdWords display ad builder? We would love to hear you feedback, feel free to leave your thoughts here.