For over a decade website owners everywhere have been turning to Google’s AdWords Keyword Tool to find the right keywords to target their advertising campaign. For this reason most web owners are surprised to learn that there is a new keyword tool that has hit the Internet recently. This new tool is called AdWords Keyword Planner.
What makes this keyword tool different is the fact that it is a perfect blend of Google’s existing keyword tool as well as AdWords Traffic Estimator. The purpose of this new keyword tool is to more effectively help website owners locate the best keywords for their marketing campaigns. Though it is only speculation, individuals everywhere are assuming Google‘s intention is to eventually replace the AdWords Tool and Traffic Estimator with this single web application.
There are several new features that make the Google’s new keyword tool a lot more beneficial and effective than the previous AdWords tool. These features include:
- A keywords search option allowing users to search for new keywords that are going to complement their marketing campaign
- Keyword statistics and performance estimations is about giving the user a general idea of how well the keywords they have chosen are going to do.
- Keyword filters allows the individual to narrow down their search with filters such as the average CPC or the monthly search volume.
- Group/list views will display the keywords in a list like the old keyword tool did.
You can find more details about the new Google AdWords Keywords Planner tool here.