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Tuesday, July 9, 2013

Adwords Keyword Planner to Replace Keyword Tool

Posted by @ 4:07 pm

If you are someone who enjoys using the AdWords Keyword Tool that Google offers, you are probably not going to like the fact that Google is planning on phasing the keyword tool out. Google plans to replace the keyword tool completely with the new keyword planner by AdWords.

Users who have been using this free keyword tool are going to start seeing a warning message at the top of the page that informs them that the keyword tool is going to be replaced. We’re guessing that’s going to take place around 20th July. Unfortunately, the new keyword planner is not an external tool. It will be combined with the AdWords Traffic Estimator to become the the Keyword Planner This means you are going to have to be logged into your Adwords account if you intend to use this tool.

Google is switching over to the Keyword Planner because it says the tool will help advertisers research keywords, and potentially test drive campaigns by seeing traffic estimates.

The unfortunate downside to this transition is the fact that a large volume of the data that you are used to seeing when you use the keyword tool has not been integrated into the new keyword planner as of yet. Google says that they do have the intention of including a new column in order to add this data to the keyword planner.

Users worldwide are saddened that another very resourceful Google resource will be making its way into the Google graveyard. Fortunately, seeing as how the vast majority of research marketers already have access to an AdWords account, access to the new keyword planner should not be much of an issue.

Courtney Mills Courtney is an online marketing and communications specialist at ineedhits - a leading search engine marketing firm with over 16 years experience. Courtney has been living and breathing online marketing for over 5 years. She specializes in web and communication marketing, while providing news and opinion to online marketing communities.

View Courtney Mills's profile

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